LAND OF LEGENDS
"Legacy of the Zulu Kingdom"
The late David Rattray was mesmerizing company. From the Royal family of Britain, across the waves to Los Angeles in the west and to Hong Kong in the east, he was one of the world's most welcome dinner guests, and when Cheryl Goss embarked upon her life's work, Hartford House, one of the first things we did was to engage with our old mate on the idea
of the formation of the Land Of Legends. That was 1996, and today we host a gathering of the "legends" for the first time in several years.
For those who are unacquainted with the concept, the idea behind the foundation of the Land Of Legends, was to breathe a new awareness of the offerings our region held for visitors to this country. In our hearts, we knew that this was the real Africa, that if you were visiting South Africa, and you wanted to feel its authenticity, its culture, its history and its traditions, you couldn't afford not to include KwaZulu-Natal in your itinerary. Too many travellers would "do" Cape Town and its environs, Kruger and the Eastern Transvaal, Victoria Falls and perhaps a bit of Botswana, but most of these events were packaged into relatively tight modules, and there was little or no contact with the customs, the language, the land, its indigenous architecture and its smells.
In those days, only 4% of our first-time international travellers to South Africa included KwaZulu-Natal on their itineraries, but such was the awareness created by the Land Of Legends, that today the figure is closer to 40%. This is a healthy turnaround, and comes about because the Land Of Legends is the only collection of top quality hospitality and tourism facilities in the world, which is bound by its common interest in culture, history and tradition, and its reverence for the environment.
Gathering at Hartford today are representatives of Phinda Game Reserve, The Oyster Box, The Beverley Hills, Fordoun Hotel and Spa, Rocktail Beach Camp, Hartford House and Fee Berning's celebrated Ardmore Ceramics. That's as august a collection as you'll find anywhere, and it's our privilege to have them on board, together with our recent Ingwazi awardees, the famous conservationist, Dr. Ian Player, and KZN Premier Dr. Zweli Mkhize, who are automatically welcome at any gathering of this clan, as patrons of the organisation.